Our vision is to be your one-stop-shop for new and existing brands in today’s entrepreneurial age. Companies work with us because of our experience and our ability to have authentic, real relationships with them. Unlike other “agencies” that may just take you on, complete your project, then move on, we’re committed to long-lasting relationships.
We make YOU a priority and give 100% to each and every brand we work with. And we never settle for less. Collaboration is key and that’s how we create success together.
We’re here to help you transcend limitations and turn your idea into a reality.
WHAT WE DO BEST
STRATEGIC PLANNING
We'll create a time-based plan to help define where your business is, where you want it to go, and how to get there. This will help create effective internal communication and link your strategic initiatives to your business plans while marshaling your efforts toward achieving your goals.
We also offer full turnkey execution services.
TURNKEY SERVICES
R&D / PRODUCT DEVELOPMENT
We offer a curated collection of turnkey solutions for every stage of brand development to help you bring your vision to life. Whether you are a newbie to the beauty space and looking to create your own brand, or you’re an advanced brand looking for fresh, innovative product products to offer your customers and remain on the forefront of your industry, we’re here to help you develop your ideas from concept to shelf with precise customization with products and services in skincare, haircare, color cosmetics, wellness, and home.
• Product customization (stock & custom options available)
• High-quality products
• R&D
• Claims Testing & Regulatory Review
• Formula Ownership
• Low-MOQ options
• Long-standing established relationships with labs
CREATIVE & CONTENT SERVICES
More now than ever, visual storytelling accompanied with the right content creates an invaluable relationship with the consumer thereby driving action. By leveraging trend intelligence and monitoring brand health, we provide relatable design that generates excitement and stirs emotion to create engagement with your customer at the right time and in the right place.
When it comes to social, we believe in posting with a purpose. Your social personality should reflect your brand 100%.
We curate unique content comprised of photos, videos, and graphics coupled with the perfect captions and copy that inspires users to read.
ANALYTICS + REPORTING
There's nothing more important than seeing what's working...and what's not. We work hand-in-hand with you to not only create the right performance measurements for your business, campaign or strategy, but we'll also implement it and help you understand it all means. What's the point of having the data if you're unable to use it.
MARKETING EXECUTION
We don’t just make pretty things…we make pretty things that are effective and drive results. Simply put…people buy from people and brands they like. By delivering unique customer journey’s that engage, excite and enhance their experience both online and offline, you’ll not only attract your target audience but you’ll gain trust and loyalty from long-term customers. Today’s post-modern digital consumer doesn’t just want an experience, they demand a unique, memorable experience so why not give them what they want?
FRACTIONAL LEADERSHIP SERVICES
There may be times when you want to consider hiring a fractional product expert to your business to help scale objectives. An experienced fractional product management leader who understands your business objectives and industry can deliver support at a lower cost and greater flexibility with the highest level of expertise. Consider outsourcing with us if...
• You need access to specialized expertise and industry contacts that you don’t have in-house
• You’re struggling to keep up with timeline demands of launching a product or brand
• You need to quickly fill a leadership role
• You want to accelerate your product development process and improve product-market fit
• You need an R&D partner to help articulate the technical information to third-party manufacturers
OUR CIRCLE OF FRIENDS
“Blank Canvas has brought an immense amount of knowledge, organization, positivity and forward-thinking to our marketing efforts, product development, and company as a whole. Their insights have been instrumental in helping us scale quickly and achieve more efficient ways of doing business which has translated into better productivity, cost savings, and increased revenue." Bethany Founder/CEO Primally Pure Skincare
“Working with Kelly has completely transformed the way we look at our business and strategy. The strong relationships she’s built with beauty retailers, and within the salon professional community, along with her deep understanding of the US retail market is THE recipe for success. Kelly is the real real! Smart, passionate, professional, and best of all, she gets results!” Jason President FHI Heat
“Kelly understands the unique challenges of a new brand in a big market, specifically the clean beauty space. It’s been refreshing to work with an expert that understand the same beauty language, and that’s professional, flexible, and collaborative. Partnering with her has been truly instrumental in the growth and success of our brand.” Lauren Founder / CEO CLE Cosmetics
“Blank Canvas has brought an immense amount of knowledge, organization, positivity and forward-thinking to our marketing efforts, product development, and company as a whole. Their insights have been instrumental in helping us scale quickly and achieve more efficient ways of doing business which has translated into better productivity, cost savings, and increased revenue." Bethany Founder/CEO Primally Pure Skincare
